Protecting the environment is an important part of our business. Rainforest Vanilla is grown following several guidelines that will help establish sustainable production while reinforcing the protection of existing rainforest and the reforestation of pastures. Rainforest Vanilla is cultivated in secondary growth forest to take advantage of existing shade and prevent the deforestation of this land for cattle-raising purposes. Deforestation has caused wide-spread damage to vanilla producing regions worldwide. It is in the interest of vanilla users to maintain a healthy environment and ensure future production.