Protecting the integrity and livelihood of vanilla growers allows us to maintain supplier loyalty and in turn the ability to deliver vanilla beans to our customers each and every year. With the support of vanilla farmers and the backing of purchasing capital, a regionally integrated trade network may flourish. Behind are the days of large markups on commodities. Our company provides vanilla farmers a sense of security that will enable them to remain in production over long periods of time. In the past, low vanilla prices forced many farmers to abandon the crop and caused worldwide surges in price to a point where consumers were forced to switch to synthetic vanilla. By offering farmers a price insentive to follow Rainforest Vanilla guidelines, sustainable production is insured. Rainforest Vanilla makes it happen. We provide the bridge uniting consumers with pure vanilla from the Natural Rainforest.